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Assembling the Puzzle That Is Renaissance Plaza
September 2, 1998
Excerpted from The New York Times
By John Holusha
It took 15 years, from when the first plans were drawn up in
1983 until tenants started moving
in earlier this year, to turn Brooklyn's Renaissance Plaza
from a concept into a reality. But now
it is there, its front on Adams Street in the borough's downtown
district and complete with
820,000 square feet of Class A office space, a 376-room Marriott
hotel that began receiving
guests in July, and 1,100 underground parking spaces.
"When I had a tenant I didn't have the financing, and when I had
the financing I didn't have a
tenant," said Joshua Muss of the Muss Development Company,
explaining the long struggle to
bring the project to fruition.
The city helped by agreeing to lease 12 floors for the offices
of the Corporation Counsel and the
Brooklyn District Attorney, and the Leucadia National
Corporation took the top five floors for its
Empire Insurance Group and invested in the project as well.
"Leucadia was the final piece of the
puzzle," Muss said. "They brought equity, credit and tenancy to
the table."
Other tenants include the Securities Industry Automation
Corporation and Fleet Bank. In all, about
150,000 square feet of space remain to be leased.
Renaissance Plaza is located in a part of Brooklyn that has seen
considerable development in
recent years and may see more if rents in Manhattan continue to
rise rapidly and drive businesses
to seek cheaper alternatives. It is adjacent to Forest City
Ratner's Metrotech Center, which has
commercial development sites available, and is near Brooklyn
Polytechnic Institute, which is
rehabilitating its campus.
The city is trying to improve the appearance of the area by
building an esplanade down the center
of Adams Street that will be planted with grass and trees, and
efforts are underway to convert a
first floor space of a city government building at 345 Adams --
it now houses courts and other city
agencies -- to a bookstore.
"Downtown Brooklyn is the first alternative for people leaving
Manhattan," Muss said, adding,
"Brooklyn has the transportation and the access to labor." He is
involved in commercial and
residential development in all of New York City's boroughs
except Manhattan.
Although it is a single development, Renaissance Plaza is
divided into two parts, a 30-story office
tower and a 7-story hotel, which is built around a plaza open to
the sky. This unusual configuration
was largely the result of changing attitudes during the long
incubation period.
Prior to the Muss project, the site was a small park on top of a
city-owned parking garage. At
first the city insisted on keeping half the garage open, which
limited the size of the structure that
could be built over it, explained David P. Dann, a principal
with William B. Tabler Architects,
which designed the structure.
"We figured that by using lightweight steel we could get seven
stories," Dann said. By the time the
city decided to close the garage, plans for the project had
survived a complex, two-year approval
process. "If we wanted to change things, we would have had to go
through that all over again," he
said.
So it went forward with the high-low configuration, substituting
cheaper reinforced concrete for the
hotel's structure. It opened quietly on July 1 and will have an
official opening Nov. 18. The room
rates are intended to fall below prices for similar
accommodations in Manhattan by $50 to $100 a
night. In this slow period of the year, room rates are $179 a
night, but are scheduled to rise to
$225 in the busier fall.
Hotel executives say that room occupancy so far has been "above
expectations," although they
decline to say what the expectations were.
The hotel, the first new one to open in the borough in more than
50 years, according to people
associated with the project, is appointed in a bold Brooklyn
theme. A mural of the Brooklyn
Bridge when it was new stretches behind the registration desk
and the meeting rooms are named
for people associated with Brooklyn, including Jackie Robinson
and George Gershwin.
Display cases at the entrance to the restaurant contain
memorabilia borrowed from the Brooklyn
Historical Society, and paintings of Brooklyn scenes by local
artists adorn the walls. "We are
celebrating pride in Brooklyn," said Ken Schwartz, the general
manager of the hotel.
The facilities include a 75-foot swimming pool, a hot tub and a
health club that will be available to
hotel guests and have outside memberships as well.
The government legal offices have their own entrance with heavy
security, including metal
detectors. Robert N. Kaye, the Deputy District Attorney in
charge of this part of the project, said
the move to Renaissance Plaza consolidates 1,100 lawyers and
staff who were previously
scattered in six old buildings.
"In the old space, we had to interview clients in open cubicles
even if it involved sensitive crimes,"
he said. In the new quarters, each of the lawyers has a private
office.
Some of the floors include playrooms, to encourage victims of
domestic violence who rely on child
care and parents of children who are crime victims to follow up
on initial complaints. "There is a
big fall-off in domestic violence cases," Kaye said. "A lot of
people report them and then don't
show up for subsequent interviews."
Although not every room is equipped with a computer, all the
space has been wired to
accommodate electronic communications. "There are 16 strands of
cable to each work station,"
Kaye said. "All the space has been prewired."
Since most of Brooklyn consists of low-rise buildings, the views
from the top floors of
Renaissance Plaza are impressive, particularly those to the
west. Lower Manhattan, Governors
Island and the Statue of Liberty are in plain sight.
Robert V. Toppi, the president of Empire Insurance, said the
firm was building out its space with
executive offices toward the interior, leaving the windows
unobscured so that everyone can enjoy
the views.
He said he hopes the views and other amenities will ease any
resentment among employees about
being transferred from Manhattan to Brooklyn.
"We think employees will like it here," he said. "A lot of
Manhattanites think Brooklyn is far away,
but it is really not."
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